I am Cristina Mincu.

I empower individuals to connect with themselves and with others.

Over the past several years, I’ve focused on creating a sense of belonging and authenticity in the workplace. I’ve explored the incredible human potential to break free from limiting patterns and beliefs, and I’ve seen how people can improve their emotional and mental wellbeing.

I collaborate with:

  • Business leaders and HR professionals to create inclusive environments for diverse teams.
  • Individuals who seek more from life, those who want to feel seen, understood, and empowered to recognize that they are already enough.
  • Groups interested in shared experiences, looking for connection with others who have walked similar life paths.

I am a certified coach with 15 years of corporate experience, during which I have worked in various countries, led teams, and held several HR roles, including recruitment, HR consulting, HR shared services, and DEI (Diversity, Equity, and Inclusion).

I am your inclusion advisor, understanding both the people side of things and the pressures of leading a successful business. I am your coach and your friend, having faced life’s ups and downs myself.

I created EquiNova with one goal in mind: to empower deeper connections and to unlock the power of equanimity (balance and calm) and new beginnings (nova). My mission is to remind people about their shared humanity, their uniqueness and their power to adapt and change—a fresh start for a brighter future (such as the hummingbird symbol)!

On a personal note, I am a mom to a wonderful son, and I am continually learning the intricacies of co-parenting. I am also a friend, daughter, sister, and expat. Above all, I am human—just like you. You can always find more about me and my other passions on my personal account (@iamcristinamincu).

“Connection is why we’re here; it is what gives purpose and meaning to our lives.”

– Brené Brown

Why Partner with Me?

  • As the Head of DEI for Adobe Inc. in EMEA, I have walked the path and led diversity initiatives to new heights.
  • I’ve faced life’s challenges —relocating, divorce, co-parenting, trauma—and found a place in my life for them all.
  • In every role, I’ve created change and safety by bringing clarity, direction, and humanity to the forefront, fostering a sense of community.
  • I believe in transparency, integrity and a no-BS approach that empowers others and brings people together.
I look forward to the opportunity to work with you and help you create the transformation you seek.